Who is responsible for your information
Crystal Furniture LTD is the controller of the personal information described here. Our contact details are at the foot of this page.
What we collect and why
When you place an order
Your name, email address, phone number, delivery address, the items and options you ordered and the amount paid. We use this to make and deliver your order, contact you about delivery, deal with returns and warranty claims, and keep the records the law requires.
Card and payment details are entered on our payment provider's secure page. We do not receive or store your full card number.
When you use “See it in your room”
The room photo you upload, and the generated image, are stored on our server and sent to our AI providers so they can analyse the room and create the preview. Please do not upload photos that show other people.
When you use the call assistant
If you start a voice call with our assistant, your speech is processed by our voice provider so the assistant can answer you. Your browser will ask for permission to use your microphone first.
When you request fabric swatches or contact us
The details you give us, so that we can respond and post your samples.
When you browse
Our server records standard technical information such as your IP address, browser type and the pages requested, which we use to keep the site secure and working.
Our legal bases
- Contract: to take, make and deliver your order and handle returns.
- Legal obligation: to keep tax and accounting records and meet consumer law duties.
- Legitimate interests: to run and secure the website, prevent fraud and answer enquiries.
- Consent: for room photos you choose to upload and for microphone access. You can withdraw consent at any time.
Who we share it with
We do not sell your information. We share it only with companies that help us run the business:
- Stripe, which takes payments and, depending on how you pay, the payment method you choose (for example Klarna, Apple Pay or Google Pay).
- Our delivery team or carriers, who need your name, address and phone number to deliver.
- Groq and Google, which process room photos for the “See it in your room” feature.
- Vapi, which provides the voice call assistant.
- Our hosting provider, which runs the servers this website and our order system are on.
- Authorities or advisers where the law requires it or to protect our legal rights.
Some of these providers process information outside the UK. Where they do, the transfer is covered by safeguards recognised under UK data protection law, such as the UK International Data Transfer Agreement or adequacy regulations.
How long we keep it
- Order records: for as long as needed to fulfil the order and warranty, and then for the period required for tax and legal records, which is normally six years.
- Room photos and generated previews: kept on our server so the preview can be shown to you. You can ask us to delete yours at any time.
- Enquiries and swatch requests: for as long as needed to deal with them.
Cookies and storage on your device
This website does not use advertising or tracking cookies. It stores your basket in your browser's local storage so it is still there when you come back. This stays on your device and is not sent to us until you check out. Stripe sets its own cookies on its payment page to process payments and prevent fraud.
Your rights
Under UK data protection law you can ask us to:
- give you a copy of the information we hold about you;
- correct information that is wrong;
- delete your information, or restrict or object to how we use it, where the law allows;
- send your information to you or another organisation in a portable format.
To use any of these rights, contact us using the details below. If you are not satisfied with our response you can complain to the Information Commissioner's Office at ico.org.uk.
Changes to this policy
If we change how we use personal information we will update this page and change the date at the top.
How to contact us
Crystal Furniture LTD.
You can reach us with the call button in the corner of any page of this website.